Marketing Campaigns

Here are a few examples of marketing campaigns I’ve helped create and launch during my work with the CSU Office of Engagement and Extension:

1. “Just Press Pause” Brand Campaign

For this brand campaign for CSU Online, I vetted multiple videographers and hired a local Fort Collins production company (JetBlack Film Co.). I worked with JetBlack and several members of my marketing team to create a script, plan the video shoot, make final revisions, and complete the project to create this one-minute video ad, along with several shorter 30-second video ads. The entire project took several months to complete. Currently, this video has been viewed 615,000+ times and has generated multiple leads.

2. Multi-Channel Marketing Campaign (Denver International Airport)

We started planning creative strategy for this campaign in late 2019, with a plan to launch in early 2020. Then the pandemic hit, but we still managed to launch (and the vendor worked with us to extend the timeline). Although the campaign did not perform as we’d hoped (travel didn’t really start picking back up until 2021), I’m extremely proud of the campaign and creative work we produced.

Campaign assets for this project included:

Landing Page Analytics:

  • Visits: 244,568

  • Pageviews: 435,870

  • Conversions (CRM form fills): 33

Campaign Supporting Video:

3. CSU Online Brand Video

I wrote the script and created the voiceover for this older brand video, which was pinned at the top of our YouTube channel and was also displayed on the homepage for about a year, prior to the Just Press Pause campaign.

4. City of Loveland Parks & Rec Guide (Digital Banner Ads)

Below are three versions of digital banner ads we ran in the City of Loveland Parks & Rec Guide, with messaging written by me.

5. Fort Collins Recreator Ad (Print)

Below is a full-page brand awareness print ad I developed, which appeared in the Fort Collins Recreator (city recreation guide).