Videos

Student Testimonial Video: Higher Ed. Leadership Ph.D.

After vetting several videography companies in the Chicago area, I worked directly with INDIRAP to plan and produce this student testimonial in spring of 2022. After sending them a list of questions, they performed the interview and captured b-roll footage, and then I worked with the editor to create a final version, along with two shorter versions for YouTube ads and social media. The faculty and student were all extremely pleased with the final product. It’s one of our best testimonial videos.

Student Testimonial: Online Silviculture Graduate Certificate

I traveled to Paonia, Colorado to film this testimonial, where I interviewed a forester who had recently completed CSU’s online graduate certificate in advanced silviculture forestry. I got to join a group of professional foresters out in the woods as they visited several different management sites, and then interviewed a few of them. This was my first time filming, producing, and editing a video out in the field – I learned a lot!

Restoration Ecology Content Marketing Campaign

This is a video concept I’m currently working on for a future content marketing campaign. I’m planning to add professional voiceover, create shorter versions for social media (with different aspect ratios), and then promote this along with a series of Source articles and an upcoming podcast episode. The goal will be to increase awareness of the online Natural Resource Stewardship program, which includes a specialization in Ecological Restoration.

On-Demand Webinar: Content Marketing for Higher Education

During meetings to launch new programs, we have frequently explained content marketing strategy to faculty members in various departments across campus. To make the process easier, I created an on-demand content marketing webinar that we can share with CSU faculty, which walks them through the strategy. The goal is to educate, inform, and hopefully motivate them to collaborate with us on content marketing campaigns as subject matter experts so that we can drive more prospective applicants into our marketing funnel.