Email Marketing

Here are a few examples of marketing emails I created for CSU Online.

Note: The padding is off slightly in the email examples below, as the html was written to display responsively in various email clients and not specifically for this website.

CSU Online - Colorado State University

What should you be investing in today?

Start re-investing in your professional development

When it comes to your career, advanced knowledge and professional skills are two of your most valuable assets, especially if you're thinking about switching careers or advancing within your current organization.

Why Colorado State University?

No admission required: You can take many online classes before formally applying to a program, and the credits you earn now may later apply to a degree or certificate upon formal admission.
Flexible online programs: Whether you're looking for an online master's degree, graduate certificate, or online training in areas like project management and business, CSU can help you gain career-building knowledge and skills on a schedule that fits your busy life.
A proven track record: CSU is consistently one of the top public universities in the United States in terms of educational quality and affordability.

Spring courses are starting soon!

Get Started »

We experimented with putting an animated gif in this email to grab the reader’s attention.

CSU Online - Colorado State University

Passivity (noun): A state of accepting whatever happens without any action or resistance.

Everyone has those days when you just feel unmotivated or uninspired. But we don’t want to get stuck there.

Here are three ways to activate a career re-fresh:

Find out if your company pays for college tuition or professional development training. If they don’t offer anything now, you might be able to negotiate for financial assistance during your annual performance review. More companies are starting to support career development. Cisco, for example, is planning to upskill 250,000 people by 2020 and Starbucks already offers employees fully funded online degrees.
Reduce passive activities that don’t contribute to your quality of life and replace them with micro-moments of learning. On average, people will spend more than five years of their lives on social media and YouTube, according to a study by Mediakix. Consider repurposing some of that time to boost your professional knowledge instead.
Explore online programs to gain credentials, build applicable job skills, and become an expert in your industry. As more organizations invest in education and training, the job market is only going to get more competitive. Now is the time to get ahead of the curve.