Inbound & Digital Marketing
As you probably already know, "marketing" is a pretty broad term. Today, most marketing falls into two primary categories:
Traditional marketing (outbound):
Print, television, and radio ads
Billboards and bus ads
Brochures and package inserts
Direct mail advertising
Digital marketing (outbound and inbound):
Web marketing (including search engine marketing)
Content marketing (a type of inbound marketing)
PPC (pay per click) marketing
Email marketing
Social media marketing
Although traditional marketing strategies can still be effective for certain businesses, many tend to be prohibitively expensive. Digital marketing, on the other hand, is often much more financially feasible, even on a shoe-string budget – especially content marketing.
Very few businesses can afford to invest in every marketing tactic available. So how do we figure out what could help you? To begin, we'll sit down and talk about what specific marketing tools and strategies are most likely to benefit your particular business model. Creating a customized, flexible strategy that fits within your budget is step one. We'll help you create an individualized plan based on realistic goals. Once we've put together and implemented that plan, we'll give you regular updates on how things are progressing or we can help you manage the campaigns yourself.
Bottom line: It's your business, and we'll help you promote it in a way that's in line with your vision.
Still seeking clarity?
Read my article about customer-first marketing on Medium.
See Growth in Real Time
In order to grow your online presence and expand your reach, it's essential to keep track of the numbers to see what's moving the needle and what isn't working . This involves using analytics to see how many people are finding your website (including new and repeat visits), where that traffic is coming from, how much time people are spending on your pages, how they're finding your site (referrals) and other metrics. Diving into the analytics can be intimidating, but we can help you make sense of the numbers and talk about ways to improve. We can even create a customized dashboard to help you track progress over time and get a big-picture look at how your business is growing.
Our Services:
SEO (search engine optimization)
Content marketing strategy and implementation
Email marketing campaign development
Social media marketing (organic and paid)
PPC campaigns and targeted advertising
Google analytics support
Advertising design and copywriting